About Trust
Although you want your prospect to buy, you shouldn`t immediately and constantly bombard the folks on your email list with nothing but sales pitches. You`re looking for a long-term, committed relationship. Be a person first and a salesperson second for the best results.
In the off-line world, we`ve become accustomed to the fact that we hear literally thousands of messages each day. An online experience, on the other hand is still, for most people, closer to visiting “the library” or perhaps watching public television rather than tuning into the Home Shopping Network.
Most people are on the Internet looking for information, not waiting to be sold. People don`t want to be pitched to every day with a “You`d better buy it now” message.
So don`t be a salesperson. Be the Information and Answer Maker. After you become a trusted resource, it`s easy to become a trusted source.
