4 Classic Cold Calling Mistakes
Have you noticed that the old tried and true cold calling techniques which were once successful have completely lost their effectiveness over the years? They just don’t work anymore. But many salespeople are still use them because thats all they know. They’re working from that old, ineffective cold calling mindset. And they’re making the same mistakes over and over again.
I’d like to talk about 4 classic cold calling mistakes from the old traditional approach that will put you on the wrong path if you’re not careful.
1. Deliver a strong, enthusiastic sales pitch
People almost always feel “pushed” by sales enthusiasm, especially when it’s coming from someone they don’t know.
You see, a strong sales pitch includes the unspoken assumption that your product or service is a great fit for the other person. But think about it. You’ve never spoken with them before, much less had a full conversation. You can’t possibly know much about them at this point.
So to them, you’re just another salesperson who wants them to buy something. And so the walls go up.
It’s much better to modestly assume you know very little about your prospect. Invite them to share some of their concerns and difficulties with you. And allow them to guide the conversation, rather than your pre-ordained strategy or pitch.
More: continued here Posted By : Ari Galper
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