4 Steps to Effective Cold Calling Email

Posted by trust

June 29, 2008

We all hate spam in our email boxes. Its annoying, impersonal, and sometimes offensive. In spite of this, it may surprise you to know that emails can be a very good way to open communication with a prospect. If you carefully follow the new cold calling mindset within your email, you’ll discover once again that your prospects (readers) will respond much more favorably.

So now let’s take this mindset, and apply it to emails. Here are 4 important steps to creating the kind of emails that are effective as well as non-intrusive:

1. Start with a question, not a presentation

If you make the mistake of starting your email with a presentation about yourself and your company, it’ll probably feel like spam to the reader. It’s a barrage of information about your product or service. This reads like an advertisement, and usually gets a pretty negative response.

So instead, in the same way you begin cold calls over the phone, you can start out with a question that asks for help. It can go something like this: “Dear Roger, I’m not sure if you can help me, but I thought you could possibly point me in the right direction.”

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